--- title: Brand guidelines description: Brand guidelines - typography, colors, etc. version: 11.17.0 generatedAt: 2026-11-05T09:55:45.829Z checksum: 090b7d977ba4be5e2c4c04d199a30a4048416c59f443a56985df2f80629d9c40 --- # Brand guidelines Each brand's visual identity – logo, colors, typography, imagery and tone of voice – is defined in its brand guidelines. For DNB, that's the Brandbook and its digital version, Brand Center. Eufemia builds on these guidelines for every brand it supports. Looking for a company or product logo? Browse the [company logos maintained by Eufemia](/collections/logos). ## From brand to product Brand guidelines describe the identity. Eufemia translates it into something that works in digital products. The same principles apply to every brand: - **Brand colors become tokens.** Brand colors are kept for identity moments. Functional colors handle interaction, status and surfaces. Both are tested for contrast, so they meet accessibility requirements. - **Typography is adapted for screens.** Eufemia defines the type scale, line heights and responsive behavior for reading and dense UI. - **Eufemia fills the gaps.** Spacing, interaction states, iconography, motion and dark mode are rarely covered by brand guidelines. Eufemia defines them in the spirit of each brand. - **Expressive and functional.** The brand can be loud in campaigns, onboarding and empty states. It stays quiet in forms, tables and settings, where clarity comes first. ## When Eufemia and the brand guidelines differ Sometimes Eufemia adjusts a brand value, most often a color, to meet accessibility requirements or to work in UI. These adjustments are deliberate and agreed with the brand teams. For digital products, use the Eufemia value. ## DNB Brand Center and Brandbook [bc.dnb.no](https://bc.dnb.no/)